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To Blog or not to Blog

I have truly enjoyed this past year of blogging on Creative Opera, but it seems it may be time to re-prioritize.

Creative Opera is one year old (launched February 15th 2009). In that time, my readership has grown, my RSS subscriptions have multiplied and my Twitter following has risen steadily. But, Creative Opera is still very much one of the smaller, lesser-known design blogs. Compared to Smashing Magazine or Six Revisions, it is clear that I really am a very small fish in an extremely large pond. The funny thing is, I’m okay with that. Creative Opera was never meant to take the design world by storm. It was set up to help new and upcoming designers with career advice and helpful resources. I thought my personal experiences as a designer and a design instructor could really help some people, and hopefully it has.

After one year, I’m not the slightest bit tired of blogging. I’ve heard that after three months, it tends to get stale and the ideas start to run dry, but that hasn’t been the case for me. I’m eager to write posts, and my little notebook of blog ideas contains at least six months worth of post ideas that I haven’t yet used. I love everything about it, almost to the point of addiction. I look forward to the end of my work day, when I get to sit down and start working on blog posts.

The problem is, this blog is EXTREMELY time consuming. There is so much more that goes into blogging than most people realize. I laugh to myself every time I read a blog post talking about “lazy” design bloggers that create round-ups of 50 blue websites or 50 logos featuring animals. I don’t know about those other bloggers, but round-up posts take me three times longer to create than my standard advice post. Sometimes I spend months bookmarking sites to fill up a round-up post. But, readers seem to like them, so I put in the hours and try to keep the subjects of my round-ups useful.

Even a regular text-only post takes around three hours to write, proof, and post. Add a couple of hours searching for stock photos that work with the content, add an hour of time submitting links throughout the internet to promote the post, and you’re looking at six hours for the easiest, shortest post you’ll ever see published on Creative Opera, and that’s not counting research time.

Of course, it’s not just all about posting content. I spend time reading and replying to comments, and reading and replying to emails. Let me be clear, it is your comments and your emails that keep me blogging. I can’t tell you what a difference it makes after staying up until 3am to create a new post to get an email thanking me for helping with a problem, or a comment about how much the post was enjoyed. I love the interaction. I love the discussion. L-O-V-E it. But, it does take hours from my days. Every day.

I’ve found myself with a conundrum. I love blogging, I truly enjoy interacting with my readers, and I really love the fact that I am able to give back to the design community and help new designers. But, I seem to have lost everything else in my life somewhere along the way. A typical day for me consists of working an 8-10 hour day for my clients, eating dinner, and then sitting back down in my office to blog until sometimes midnight, sometimes 3am. And, for all of that work, and all of that time, I’m still only able to post 2-3 times a week, and gather enough traffic to be turned down by BuySell Ads (and deservedly so).

So, I’ve come to a hard decision. I need to re-prioritize. I want to spend more time with my husband and family, get out and go running with my friends again, and get back to horseback riding and taking my dogs for walks. My company website has been begging for a redesign for years, and my poor guitar has been gathering dust for a month. Who knows, maybe I could even pull out my old sketchbook and have a relaxing draw every now and again.

I have to give it up to guys like Jacob Gube and Chris Coyier. I don’t know how they do it. I don’t know how they blog consistently amazing content, manage to work as full-time freelances, AND write books and speak at conferences. Perhaps they’re secretly robots who don’t need to sleep at night? I am in awe of them, and will continue to enjoy their, and the many other, blogs out there that I love so much.

Does this mean that I’m quitting the blogging game entirely? Does this mean I’m selling Creative Opera? No, not at all. I love it too much. I will continue to post to this blog, but only as I have time, and as I have ideas. And, when I do post, I won’t worry about promoting my articles or watching my stats. I’ll continue to answer emails and respond to comments, but in a leisurely fashion. I’m just coming to terms with the fact that Creative Opera will probably never be popular enough to make enough money to make it a viable resource of income. It’s always just going to be something I do because I love it and want to help other designers. So, it’s just going to move down a bit on my priority list.

I hope that you’ll leave me in your RSS reader and continue to pop in from time to time to see if there is anything new on Creative Opera, and I hope you’ll forgive me for (in a way) giving in. I’ll still be on Twitter every day, I’ll continue to add to my Tumblr posts, and I’ve been thinking of doing more guest posts on bigger blogs. And, who knows, if I miss it enough, or find a way to sleep less hours each night, I may even pick it up again full-force. But, for a while, I need to revisit my life away from the computer.

Thank you all for being Creative Opera readers and for all of your lovely emails and comments. It’s been a great year!!

:) Manda

16 Responses

03.29.10

Oh this is such a shame. I just stumbled on Creative Opera two weeks ago, as I need to sharpen my skills to update our company website (I had been away from the CSS world for a while and discovered your 2010 predictions post). I found your blog to be both interesting and helpful and was looking forward to many future posts. However, I understand how blogging can suck away all your free time, especially when you try to balance it with family, friends and work, as well as your other online commitments (or obsessions – can we get a link to your tumblr? It is my current obsession LOL). I recently had to call for authors to my book blog as I couldn’t fit it in around a 50 hour work week, a social life, and reading (and my tumblr obsession!). Anyway, good luck with your real world endeavours! I hope you are able to blog every now and again, but I am sure anyone who has ever had a serious commitment to blogging will understand and applaud your decision.

Manda Reply:

Thanks so much for your kind words, Obsidiantears! There will be future posts. In fact, I have two articles almost completed and ready to publish. I’m just going to take the pressure off of myself to continually post three times a week, and I’m going to stop obsessing over promoting and stats (which sucks up time needlessly). I’ll try to post an article once a week, or once every other week. But, if I have a busy week with client work, I’m not going to get down on myself if I don’t have time to blog. I’m not giving it up at all — I’m just being more realistic about what one person can do alone — which it sounds like you completely understand from your own experiences :)

Best of luck to you and your own blog! I’m also enjoying Tumblr, and I’d love it if you’d stop by and visit: http://creativeopera.tumblr.com/ I’m planning a Tumblr post soon to introduce my page and some of my favorite tumbelogs – I’m always looking for interesting people to follow, so feel free to leave your link!

03.29.10

Totally understand, Manda. It’s hard work this blogging stuff. And if you have your own company website that needs a redesign, then I can absolutely see why you would feel the need to wean yourself off blogging for a while.

Once you start designing that new website of yours you can kiss goodbye to any spare time you once had, because I bet you will find it hard to stop once you start it (a bit like Pringles). I get almost OCD with my own website making tweaks every week!

I wish you all the best though (that sounds like you’re going off to war or something), but I’m sure you’ll keep up to speed with your RSS feeds so you don’t miss any of my new articles in the pipeline. ;-)

Manda Reply:

Ha ha! It’s funny you say that, Mark! I already obsess over the blog design — I’m constantly tweaking it!! I’m sure it will be much worse once I get my company site completed. I’m already planning it in my head :)

Thanks so much for the well-wishes. You definitely are one of my favorite readers, and deserve the award for best commenter ever!! Hmmm…maybe I’ll do a short award post….stay tuned for that….

I will continue posting, just in a less regimented manner. I will also continue to read your blog — no worries there! I will continue to read through all of the posts in my RSS reader daily and tweet all of my favorite links. It might take up time each day, but I’d feel completely cut out from the design community if I ever had to give up my RSS reader and Twitter — those two things are here to stay :)

03.29.10

Interestingly enough, I just learned about Creative Opera fairly recently and was asking myself how anyone has time to keep up such a great blog. I guess in way it’s a comfort to know that I’m not the only one that struggles with trying to fit blogging into my schedule. That said, I’ll definitely miss the articles, every single one I’ve read so far has been useful and insightful. You’ll definitely stay on my RSS Reader and I look forward to your new posts even if they’re more sporadic. I do like the idea of guest bloggers to keep the momentum going, that would be great if you can work it in your schedule. Hope you’re able to enjoy your time away from the computer!

Manda Reply:

Thanks so much for your support and generous compliments, Yari :) I’ve enjoyed your blog as well! I just came across it a few weeks ago, and have added you to my RSS reader.

It’s always in the back of my head — thinking of ways to keep up the blog and still have time for life in general. Guest writers, partners, and paid sponsor posts or advertising for income, are all things I have considered. I just haven’t landed on the right solution yet. I’m going to continue to work on it, and hopefully I’ll be able to come up with an answer that will allow me to return to posting more often. But, in the meantime, it really means a lot to me that you will stick by my less-frequent posts :)

Thanks, Manda! You’ve just validated my own blogging habits! Really, 6 hours per article is the norm. And yep, I’m totally in awe of Chris Coyier, too.

I removed most of my affiliate links because they were just sitting around getting dusty. BuySellAds interested in me? I think not.

There are only so many hours in a day. Balance is key. Write when you’ve got something to say, but don’t let it take away from other priorities.

It is OK. ;-)

03.29.10

The Creative Opera Awards sounds like a plan! I hope I get a special badge of some kind! ;-)

A lot of people seem to stumble onto my website from here, so Creative Opera contributes a lot to me too. :-)

03.29.10

It’s such a shame that you’re not going to be blogging as often from now on – Creative Opera has been a real source of inspiration and advice for me during my final year of design school. However I can completely understand why you’re doing it and agree with your reasonings. I look forward to your less frequent blog posting :)

03.29.10

I completely feel you on how time consuming running a blog is. I haven’t updated mine in a few weeks and it’s not because I don’t have article ideas, (I actually have a list) it’s because I can’t find the time!

I thought it was funny you mentioned Chris Coyier, I could not believe it when I read he had a full time day job. I work a full time day job and sometimes when I get home I don’t even feel like looking at a computer.

03.29.10

Hi again Manda,

When I first started blogging many years ago, I was obsessed with gaining followers and page views, creating content and syndication that would garner new audiences. I never worried about revenue from advertising, anything was a bonus. Eventually I started focusing on my own interests more, and had more of a niche following, they didn’t mind that my posts were weekly or fortnightly, because it mirrored their own interests. I don’t run that blog any more (I had to take a year away from the internet for health reasons) but started 2 topical blogs this year, and while I no longer post every few days nor focus heavily on stats (there is still a cheer when I gain more readers), I am finding the blogging experience more rewarding, and I get more comments whilst publishing to a niche market. It also gives me more time to spend on other sites (tumblr, twitter, blogs and forums) as well as more time offline. Hopefully it will be refreshing for you to have a more laid back attitude to blogging and can focus on your other tasks and interests :)

Your tumblr is very interesting – immediate follow! :) I’ve only followed a few links, but liked what I clicked. Mine aren’t design related, I have too many interests than that.. My main tumblr is general interest (nerd culture, internet obsessions, fandom and art) and the other is topical (steampunk, science fiction, vintage, rockabilly and goth culture). If you are interested in those topics, they are http://obsidiantears83.tumblr.com & http://dystopiantreasures.tumblr.com

03.29.10

Do what the other guys do and have some guest contributors.

03.29.10

Hi there, I too know the “blogging conundrum.” I was immediately attracted to the idea of blogging pretty much around the same time that I was just starting my adventure in web design so I was learning along the way. I agree with you though, round up posts are anything but lazy as I had a
hard time trying to stay topical, creative and most importantly, punctual.

Eventually I wrote a semi-goodbye post as I was myself, going through some life issues, planning a redesign and trying to start another project. I was simply burned out and felt that I was missing out on life. The thing though, that spark, that creative drive just doesn’t completely disappear and is always there, waiting for you to be ready again.

I bookmarked your site the minute I found it and you must have had something to your posts or design, cause I don’t bookmark so lightly lol.

Just take the time you need to figure out what you want to do, maybe become a guest poster on other sites until you can work out a better schedule for yourself. All the best.

Shane

03.29.10

Hello Manda, this is my first time here, I clicked on this post and read it. I NEVER read posts so you can imagine my excitement.

I have to say your words made scene and got me thinking,

I know Blogging can take a lot of time and effort, and it’s sad to hear you have to give it up because of that. my instincts tell me you could find a way to do it in less time, but you probably tried to think of every way possible to make things more efficient.

still…. I’m not convinced.

maybe there’s a way, but you can’t think of it right now, that’s obvious. when I get in situations like that I take some time off everything, and fill my mind with new things that has nothing to do with what I was doing earlier. then when you least expect it, things might pop into your head and you’ll ask yourself “why didn’t I think of this earlier?”

so my point is, if you Love it so much, don’t give it up, and don’t “re-prioritize” it due to difficulties. you might regret it afterwords.

Hope this helps and good luck :)

Maayan

03.29.10

Should blog ..!

03.29.10

Video blogging is the future.

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