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Corporate Branding on Twitter: 50 Excellent Examples

You’ve seen plenty of creative Twitter backgrounds created by designers and artists, but how are corporations representing themselves on Twitter? This post showcases 50 examples of stellar Twitter branding by the big boys, along with snapshots of their websites so you can appreciate the entire branding package.

1. Aflac Incorporated

2. Allstate Insurance Company

3. AT&T

4. Best Buy

5. Bob Evans Farms, Inc.

6. Borders Direct, LLC.

7. Cabela’s Inc.

8. Caterpillar Inc.

9. Chevron Corporation

10. Circuit City

11. Clinique Laboratories, LLC.

12. The Clorox Company

13. Coach, Inc.

14. The Coca-Cola Company

15. Cottonelle

16. Craftsman

17. Crayola LLC.

18. Dick’s Sporting Goods

19. Marc Ecko Enterprises

20. ESPN Internet Ventures

21. Exxon Mobil Corporation

22. Fender Musical Instruments Corporation

23. Ford Motor Company

24. Frito-Lay North America, Inc.

25. Hasbro

26. Hewlett-Packard Development Company, L.P.

27. JCP Media L.P.

28. JetBlue Airways

29. Limited Brands

30. Lowe’s

31. Macy’s, Inc.

32. McDonald’s

33. Motorola, Inc.

34. Nike, Inc.

35. Nintendo

36. Office Depot, Inc.

37. PepsiCo, Inc.

38. PetSmart Store Group, Inc.

39. Pixar

40. Six Flags Theme Parks, Inc.

41. Snapple Beverage Corp.

42. Starbucks Corporation

43. Steelcase, Inc.

44. Target Brands, Inc.

45. Time Warner Global Media Group

46. Geoffrey, LLC., Toys “R” Us

47. Under Armour

48. Wal-Mart Stores, Inc.

49. Whole Foods Market IP, L.P.

50. Yum! Brands

I’d love to know, which corporate Twitter page is your favorite?

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45 Responses

03.21.10

Mine is my favorite

http://twitter.com/sahratam

[...] User News tweetmeme_style = 'compact'; var delicious = { customText : ' ' , pageId : '1' } if (typeof Meebo == 'undefined') { Meebo=function(){(Meebo._=Meebo._||[]).push(arguments)}; (function(q){ var args = arguments; if (!document.body) { return setTimeout(function(){ args.callee.apply(this, args) }, 100); } var d=document, b=d.body, m=b.insertBefore(d.createElement('div'), b.firstChild); s=d.createElement('script'); m.id='meebo'; m.style.display='none'; m.innerHTML=''; s.src='http'+(q.https?'s':'')+'://'+(q.stage?'stage-':'')+'cim.meebo.com/cim/cim.php?network='+q.network; b.insertBefore(s, b.firstChild); })({network:'tripwiremagazine_fu72bi'}); }Corporate Branding on Twitter: 50 Excellent Examples [...]

[...] Corporate Branding on Twitter: 50 Excellent Examples [...]

03.21.10

Nice post, tho I do find it strange that some of these companys even have a twitter, let alone followers! Who is going to follow a toilet paper company? lol

Manda Reply:

Ha Ha! Great point, Carson! It seems that a lot of them use Twitter to communicate directly with customers, and to announce new products and sales. But, I’m with you — I really don’t see myself following most of them.

I was really impressed with some of their Twitter page designs. It’s not so easy to design a page around toilet paper :) I will tell you though, to find these 50 examples of good design, I bet I looked at 200 other examples of pages that were either poorly designed, or not customized at all! Seems like such a waste when these huge companies have in-house design teams and large ad agencies on their payroll.

03.21.10

Brilliant article! Love to see more and more successful examples. Very handy when encouraging clients.

Thanks for sharing

Manda Reply:

I’m glad you enjoyed it, Bebop! That’s actually what got me started on this post — researching for a client to show them what other corporations are doing on Twitter :)

[...] Corporate Branding on Twitter: 50 Excellent Examples [...]

03.21.10

There is plenty of eye candy there for sure! I wonder could I order a happy meal if I tweet McDonalds? :-)

It doesn’t surprise me at all that these companies have twitter accounts. There are actually dogs on Facebook now! I kid you not.
.-= Mark McCorkell´s last blog ..Logo Design Love: Book Review =-.

Manda Reply:

Ha ha! I was wondering along the same lines. How responsive can these huge companies really be to their followers?? Can they keep up with everyone? Your Happy Meal idea sounds like a fun experiment :)

03.21.10

I love how well these tie in to their websites. I like the simplicity of Circuit City and Whole Foods, and I love the Six Flags image. Snapple and Clinique do a great job with product appeal; specially how Clinique has the top of the bottles on twitter and the bottom on their site. This is a great collection.

@Mark: LOL! Dogs seriously? LOL

Manda Reply:

I’m so glad you enjoyed these, Yari! They took forever to collect! I agree — some of the simplest designs are the most beautiful. I really loved the line drawings on the Steelcase and Office Depot backgrounds :)

03.21.10

The corporate twitter of McFit – nice and intelligent Design

https://twitter.com/Ausseher

03.21.10

These are nice! It’s nice to see companies taking advantage of this really easy way to promote their brand. The only thing that kind of makes me sad is when I’m using a Twitter feed tool and I don’t get to see the nice backgrounds. ;)

Manda Reply:

That is the funny thing about Twitter backgrounds, Minna. Even if you’re not using a tool like Tweetdeck, you still really spend the day looking at your own Twitter background — not the backgrounds of those you follow. The only time I really get to enjoy anyone’s Twitter background is when I first visit their page to decide if I’m going to, or not going to, follow them. That’s why I enjoy doing posts like this one — it gives me an opportunity to enjoy the backgrounds a bit more :)

03.21.10

An inspiring collection. It has inspired me to add designing a twitter background to my list of design services. I can show them examples like these for reference. Cheers!

Manda Reply:

I think that’s a great idea, Carolyn! I’m so glad you enjoyed the post!

03.21.10

These examples are really great! I find it interesting that people would want to deal with faceless corporations in a social media forum though. Kind of strange. I only see one example that i would call in to question. The one for Lowe’s, that is ABSOLUTELY awful and embarrassing. The grass illustration is amateur at best. I’m pretty sure Lowe’s has enough money to hire someone, or an agency with talent, or at the very least, an eye for design. Poor job guys. Look at the other backgrounds and take note!

Manda Reply:

Ha ha!! Thanks so much for your comments, James! There were a few that I felt were questionable also, but if you had seen the hundreds of TERRIBLE backgrounds in the corporate Twitter world, you would be impressed by these :) The thing I liked about the Lowe’s background definitely wasn’t the grass (which I agree is really poorly rendered) but the fact that when they updated their website for the season, or for a promotion, they reflected that change in their Twitter page. In fact, that was one thing that I noticed with a few companies. Starbucks, for example, has a featured drink each week, and their Twitter background changes with the drink feature. The corporations that are doing it right, are taking it seriously, and are updating their Twitter page as often as needed to keep up with promotions and design changes in their websites. It’s nice to see such dedication to a Twitter page :)

I also agree that it’s odd that so many people want to follow these corporations. I think most people want instant answers to questions, an easy outlet to complain, or are hoping to catch promotions or coupons not offered elsewhere. To me, it’s similar to those following celebrities. It’s more about watching than interacting. Not my preferred use of Twitter, but some people would rather watch and read than be social — to each his own :)

03.21.10

Wow! How beautiful they are. I think I should redesign my Twitter background right now :D

Thanks for share.

03.21.10

Great collection!!!

03.21.10

Very nice!! Good to see other people are banging the drum about well designed, bespoke Twitter backgrounds that enhance the brand, rather than using the same templates as everyone else!! By the way, quick plug, we can design them as well!!!

I will definitely be bookmarking this blog, good stuff!

[...] Above, Corporate Branding on Twitter: 50 Excellent Examples [...]

03.21.10

AT&T looks wired, dont match the website

03.21.10

What about the B2B brands like SAP?
Here is the link
https://twitter.com/SAPCommNet

03.21.10

Really great collection here, and has definitely reminded me that I need to update my twitter profile some more, these are all great and very inspirational. cheers

[...] 50 great examples of business branded twitter pages: http://www.creativeopera.com/2010/corporate-branding-on-twitter-50-excellent-examples/ [...]

[...] 50 great examples of business branded twitter pages: http://www.creativeopera.com/2010/corporate-branding-on-twitter-50-excellent-examples/ [...]

[...] 50 great examples of business branded twitter pages: http://www.creativeopera.com/2010/corporate-branding-on-twitter-50-excellent-examples/ [...]

03.21.10

Your Comments I was really impressed with some of their Twitter page designs. It’s not so easy to design a page around toilet paper I will tell you though, to find these 50 examples of good design, I bet I looked at 200 other examples of pages that were either poorly designed, or not customized at all! Seems like such a waste when these huge companies have in-house design teams and large ad agencies on their payroll.

03.21.10

Nice Post! I will start a twit-account for my website as well. With a nice background ;-)

03.21.10

Good to see other people are banging the drum about well designed, bespoke Twitter backgrounds that enhance the brand, rather than using the same templates as everyone else.

03.21.10

Thank you for compiling this awesome showcase. You’re right, a lot of web design showcases are too creative for real-world, corporate use.

03.21.10

Thank you for putting all of these great examples in one spot.

Following the AFLAC duck or Cottonelle doesn’t seem very exciting. These are some really good examples.

03.21.10

Twitter is definitely one of the most important things a company can do to earn my trust. thank you for showing us these great examples of this soscial media thing done right!

03.21.10

I just can’t understand why anyone wants to engage with companies by Tweeting. Why not just call? Who can fit their complaint in 140 characters?

03.21.10

Keep working ,great job! Awesome post.

03.21.10

Reading through by way of your enjoyable article, will assist me to do so sometimes.

03.21.10

Great roundup! I can ad Burton Snowboards, their social media strategy is golden. http://twitter.com/#!/burtonsnowboard … and burton.com.

03.21.10

Wow! How beautiful they are. I think I should redesign my Twitter background right now :D

Thanks for share.

Super summary of backgrounds! Really helpful! Thanks!

03.21.10

Nice site thanks for sharing

03.21.10

The brand package is way more than just graphics. Its the way the business operates.

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