If you are looking for logo design inspiration, why not look to the experts? I’ve created a collection of logos created by professional logo designers for their own personal company branding. I had to shovel through quite a few bad logos to find these samples. Are they all a complete success? I’m not so sure. What do you think?
This was a challenging post to put together. I googled logo and identity designers, and clicked through pages of websites to gather these logos. I thought it would be really interesting to see the logos of logo designers. I thought, who better to learn from? Who better to inspire us? Logo designers should have the very BEST logos, right? Well, not exactly. Like anything else, there are some extremely talented logo designers out there, and there are some who are not so talented.
Here are a few things I learned by looking at so many logo designer logos:
1. A creative company name does not have any connection to the quality of the company logo. I would get excited to click on the links of companies with fun or creative names, assuming their logo would be equally compelling. Not usually.
2. The quality of the company logo does seem to accurately reflect the quality of the logos each company provides for their clients. If the company had a clean, creative logo, their work was equally good. If the company had a clip-art logo filled with gradients, their portfolio was filled with the same muddled work.
3. Some logo designers should accept the fact that they are not web designers and hire a professional. I saw some very nice logo work, presented quite poorly online. I have a feeling these designers decided to experiment with web design. Perhaps not the best decision.
4. A surprising number of logo designers don’t have logos. Um. What?
5. Many many (many) logo designers are missing the boat completely. For a nice, quick explanation of logo design 101, check out these fantastic posts: Good Logos Are Flexible: Tips to make sure yours is, from The Design Cubicle and 10 Common Mistakes in Logo Design from Smashing Magazine.
6. Some of my least favorite fonts are still alive and well, and being used in professional logo design.
7. There are a lot of not-so-good logo designers out there, and they are somehow managing to get paying clients. If you have a talent for logo design, don’t be discouraged by the sheer number of logo designers out there. QUALITY logo designers seem to be few and far between, and the market doesn’t look to be that overly saturated with talented designers. I’m sure that we can use a couple more good ones
Now that I have that out of my system, just a few more words on the logos in this collection:
1. I did not choose these logos because I thought they were mind-blowing or the best logos I’ve ever seen (although some are simply fantastic). I wanted to give you a real-life sense of what professional logo designers are doing with their own identity – good or bad. I’m hoping that you will decide for yourselves which of these are good, and which of these logo designers need to go back to the drawing board.
2. I did have to leave some good logos out. They just weren’t presented in a way on their website where I could get a good screenshot. Some were tiny, some were animated, and some were on a completely distracting background.
3. I had to draw some lines. I didn’t include any logos that made my stomach turn. Even though it might have been fun to see them for shock value, I just couldn’t bring myself to include those that made me sick. I also left out the completely mundane or boring. If you just typed your company name in Times New Roman, you didn’t make this post. Finally, I skipped any company with a stock photo of a call-center lady willing to answer my questions 24-7 or with a price list in the same range as the drink prices at a concert. I don’t think I need to explain why.
4. I’ve linked each of the logos back to the logo designer’s logo portfolio. I thought it would be interesting for you to see their other work, and also to see how they presented their work on their website.
Okay, enough of my babbling, here are the logos, each and every one designed by a designer or company specializing in logo design.
So, what do you think? Which of these designers would you hire? I know some of these designs are excellent. Which are your favorites? On the other hand, are you surprised that any of these logos belong to professional logo designers? I’d love to hear what you think!
To really get an idea of how varied the skill range is in professional logo design, google “Logo and Identity Design” and check out some of the companies. If you find anything you would like to add to my list above (#8?) please share it in the comments below. Also, if you are a logo designer yourself, and you would like me to add your logo to this post, please leave your url in the comments below.
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