How do you promote breast cancer awareness at a football game? How do you work the symbol of the fight against breast cancer — the pink ribbon — into the design of the NFL?
Anyone who sat down to watch an American football game this weekend was sure to notice that the league has been taken over by pink. You’ll be seeing players, coaches and referees in pink throughout the month of October, in support of the fight against breast cancer. All apparel worn at games by players and coaches, as well as the special K-balls and pink coins will be auctioned off with proceeds benefiting the American Cancer Society and team charities. NFL.com has put together some great information if you’d like to learn more. In addition, if you would like to support this cause and your favorite team by purchasing Breast Cancer Awareness gear, just visit NFLShop.com.
As as a designer, I can’t help thinking of the design of it all. How do you promote breast cancer awareness at a football game? How do you work the symbol of the fight against breast cancer — the pink ribbon — into the design of the NFL?
As I watched the games this weekend, I was surprised by the details, and I was impressed by the overall effect. I know there were many challenges here, and I think that those challenges were met successfully.
This is why I love the way the NFL integrated breast cancer awareness into the game:
The players have been given choices. They’ve managed to introduce pink items into the player wardrobe without affecting any player’s comfort. The players have been allowed to choose which items they would wear during the game: gloves, shoes, wrist bands, arm bands, wraps, towels, stickers, etc. It adds interest, and keeps the players happy.
Designs were varied to add interest, and to satisfy player needs. More than one type of glove, more than one type of shoe, and various hat designs were seen on different players and teams. It made each person’s choices seem more personal and purposeful.
You know how I feel about it, now check out the designs for yourself. Below is a collection of photos that show the beauty of the design behind the new, pinker NFL. For many more photos and larger uncropped versions of the photos here, visit NFL.com. What do you think? Would you have done anything differently? Share your opinion in the comments below!
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